The 2016 CrossFit Games was a pretty happening time for us here at The Natural Grip. Making the decision to be at the Games, countless hours of planning and preparation goes into making the event a successful one. In fact, we would go out on a limb and say that only those that participate in Vendor Village truly understand what it takes to be there.
But what better way to get the behind the scenes scoop than from one of the owners, right? Four quick questions were tossed at Natural Grip CEO Ashley Drake and here is what she had to say.
Last year, you were in Vendor Village, but this year, you were also a part of athlete check-in. What was is like being a part of that process?
The Natural Grip is extremely proud and honored to have been part of athlete outfitting this year at the 2016 Reebok CrossFit Games. When we were selected to be the preferred hand protection of the CrossFit Games we immediately started working with CrossFit HQ on ways that we could help serve the athletes. Providing all 560 athletes with the custom hand care kit was a dream come true. It might sound cheesy, but to see the evolution of the sport go from "ripped hands are cool" to "ripped hands suck" is validation that the movement we started 3 years ago is more powerful than ever.
What was the biggest difference between the 2015 Games and 2016 Games for The Natural Grip?
Our goal at The Natural Grip is to be better than yesterday. Everyday we focus on that one thing in everything that we do. The Games are no different and honestly they provide us a platform to show the community how we are evolving, growing, and changing to better serve them. Specifically we had a better location in Vendor Village, presence, and overall involvement throughout the weekend than we did in 2015.
What was your favorite part of the Games this year?
My favorite part of the Games was having the film crew from ABC Shark Tank with us. It is always exciting and energizing to have them capturing footage for an update on the growth of the company. To have started at our kitchen table and now be where we are today is a beautiful thing and we are thankful to be part of the Shark Tank "winners" club with Robert Herjavec by our side.
Any guesses on where The Natural Grip will be traveling to for the 2017 Reebok CrossFit Games?
It is exciting that the Games will be in a new location this coming year. No doubt in our minds that Dave Castro will pick an awesome venue. If we were to get a vote, we are hoping for the east coast. The 5 day drive from KY to CA is something that we are OK with missing out on. And just like Open workouts we have learned it is best to not try and think like Dave.... because that never works out well. :)