More Than Just Protecting Hands - Sharing Stories with Reebok

More Than Just Protecting Hands - Sharing Stories with Reebok

In 2013, The Natural Grip started as a “good idea” at a kitchen table in Louisville, Kentucky. 2014 brought over 100% growth, a full-time staff, our shark  Robert Herjavec, and worldwide recognition due to our prime time ABC appearances. By 2015, we were finally ready to make our first cross-country trek to Carson, California as a vendor at the Reebok CrossFit Games. Last year, we were pleased to be the preferred hand protection of the Games, helping provide the top athletes in the functional fitness world with the best hand protection on the market.

Anyone in our sport knows that your ticket to the Games as an athlete can be missed by milliseconds, injuries, or ripped hands. That is why we were excited to partner with Reebok and offer every Regional athlete a pair of Natural Grips. It was more than just providing athletes with hand protection, it was about affording every athlete with the opportunity to push a little harder in hopes of achieving their goal.

Every athlete has a story. Every athlete has had to overcome challenges, face fears, and fight their own battles just to get where they are at this stage of competition. That is the beauty of CrossFit. At it’s very core, it shapes and molds athletes to become braver, kinder, closer. CrossFit allows these athletes to tell their stories in their own way, through their own experiences. Reflecting on the stories, people, and events that have forged the Regional athlete into what they are is exactly why we wanted to allow each of them the opportunity to carry that motivation onto the competition floor with them.

Reebok - Natural Grip - CrossFit Games Regionals

Reebok - Natural Grip - CrossFit Games Regionals

Next, it was just a matter of packaging up the thousands of Natural Grips and getting them ready to ship out to all Regionals around the globe.

Reebok Natural Grips

Reebok Natural Grips

Reebok - Natural Grip - CrossFit Games Regionals

CrossFit Games Preferred Hand Protection

From our production shop in Louisville, Kentucky to the various Regional events held around the world, we were able to share in the athlete's journey.

CrossFit Games Preferred Hand Protection

Photo © CrossFit, Inc.

CrossFit Games Preferred Hand Protection

Photo © CrossFit, Inc.

CrossFit Hand Protection

Photo © CrossFit, Inc.

CrossFit Hand Protection

Photo © CrossFit, Inc.

We are so drawn to this sport and are honored to partner with Reebok to protect athletes around the world and be a part of what helps them reach their ultimate goals. We are cheering along and feel the excitement of every victory. We cannot wait to see all of the personal stories told on the competition floor.