We are extremely excited to be a part of Shark Tank. The Natural Grip will be featured on the Veteran’s Day Episode airing on November 7, 2014. It has been a wonderful experience and we appreciate the opportunity to be a part of the show. We had a great time and hope you enjoy watching our experience.

Our Story

part 1 of a series

I started 2014 with one goal in mind: to get my company on the ABC show Shark Tank! The Natural Grip was growing faster than we could have every imagined it would or could. The growth was more than we could keep up with, the production scaling was becoming more challenging and the demand was growing by the day. Something had to happen to take our little company that started at the kitchen table to the next level or we were going to have to shut it all down. It was that serious!! I didn’t know how I was going to land myself in the tank, but I knew that if I had a hope or a dream of keeping this going I was going to have to figure it out! I did my online research and I found the application packet. Then, I got to work. I remember posting a picture of the application on my Facebook page with the comment about being better than yesterday. I was lucky enough to have a friend that was a master at video creation and production. I worked with him and his team to develop an audition video and I sent everything in via the magical e-mail address on a late night in early February. As soon as I hit send the stress started “did it go through…will they like it…did I apply the right way….” Then, I got an e-mail. I was excited and impressed they already responded and it had only been a few minutes! I just knew that I must be “in” already. As you can see that wasn’t the case. They made it clear that they had my submission and to not submit it again. It was one of those classic “we will have our people call your people” kind of deals.

Now the real waiting game began. Little did I know that I had pushed start on a crazy emotional ride that would teach me a lot, get me to the tank, and hopefully change my life forever. Stay tuned for all of the details and to find out how it played out along the way.

Till Next Time - Ashley

Behind the Scenes

We also had the opportunity to work with jump! powered by LEAP preparing our site for the show. They created landing pages, updated our store, integrated subscription service, created a color customized for our grips, updated Search Engine Optimization, optimized the site for large viewership and created a video case study about the experience below.